As far as for a first time reefer?
Well, considering that is -exactly- what I am...I would have to recomend a biocube. I was able to get one from a friend, and could -not- be happier.
You can run a successful biocube without a skimmer (I run my 12 skimmer free ,and have heard of up to thirty gallon tanks doign the same), but you need to keep up on water changes. Once a week, 20%. No exceptions.
Teaches good discipline, though...
As for the Fowlr to reef? Its' a good idea, that's how i started...Grante,d for months later i'm looking at upgrading lights, and keeping mushrooms, zoanthids, and Nephtia...But yeah. Start out with a way that doesn't kill your wallet.
And a word to the wise, use RO water...I originally just used purified tap water (Conditioned it myself), and had such major problems with diatoms it wasn't even funny...